Joyful Strides For Wider Feet with Sara Davies

72% of UK adults admit to wearing shoes that don’t fit properly

Studies reveal a staggering *72% of people are wearing shoes that don’t fit correctly, underscoring the urgent need for change in the industry. Our new campaign, “Joyful Strides: Embracing Your Best Decade”, is led by business entrepreneur and TV presenter Sara Davies MBE. Join Sara as the campaign features four inspiring women embracing their 40s, 50s, 60s, & 70s, challenging outdated ideas of ageing and style, and sharing how finding shoes that truly fit has transformed their comfort, confidence, and quality of life.

New Joyful Strides Campaign

Our customers have generously shared their stories, detailing how their lives have been transformed since discovering DB Wider Fit Shoes. From newfound comfort on long walks to renewed confidence in driving, being able to experience more and go further, their experiences underscore the profound impact of well-fitted footwear on everyday life.

Their voices echo the campaign’s core message: that everyone deserves to walk with comfort and joy.

We want to encourage you to share your own photographs of your Joyful Strides in our shoes and also encourage you to have a conversation with your friends and family about knowing your correct size and fitting for shoes. It would be great if you join in on our social media platforms below.

*The National Library of Medicine. (2018). Incorrectly fitted footwear, foot pain and foot disorders: a systematic search and narrative review of the literature. Journal of Foot and Ankle Research, 11(1), 43. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6064070/